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Pulling metadata, screenshots and recent reviews from the App Store.
Listing audit · 🇺🇸 United States
Off The Record: Ticket Lawyer
Fight Your Traffic Tickets · Off the Record, Inc.
Current altitude
0m
89/100Summit Ridgesummit 8,849 m
Top-tier listing. Defend it and keep shipping.
Land the top 3 fixes below and this listing reaches 98/100 · 8,672 m (Summit Ridge).
7,876 mRating
4.62
★★★★★★★★★★
Ratings
9.7K
all time
Last update
2 days ago
v30.1.1
Category
Productivity
Free
Your route up
The 4 fixes worth the most altitude
Ordered by how many points each one adds to the score. Start at the top.
- 1+5
Reach: localised listing
Fix1 language.
Each localisation adds a new title, subtitle and 100-character keyword field. Even without translating the app, localise the listing for ES, DE, FR, PT-BR and JA.
- 2+3
Freshness: release notes say something
FixGeneric notes: “This update includes performance improvements, bug fixes, and importan…”
“Bug fixes and improvements” tells existing users nothing. Name what changed: it is free re-engagement copy shown in the Updates tab.
- 3+2
Subtitle: adds new keywords
ImproveRepeats title words: “tickets”.
Apple counts a word once across title, subtitle and keyword field. Replace “tickets” with words you do not rank for yet.
Keyword map
What Apple indexes, and what it ignores
On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.
Storefront
9 of 10 screenshot slots used
The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.
1 · in search
2 · in search
3 · in search
4
Review radar
Not enough written reviews yet
Apple returned fewer than five written reviews for this store. Try another country, or come back when more arrive.
On the same mountain
How the neighbours score
Apps Apple shows next to this one, run through the same audit.
Full checklist
All 20 checks
Title100⌄
- Uses the 30 characters29/30 characters used.Good
- Carries a keyword, not only a brandKeyword part: “Ticket Lawyer”.Good
- No wasted wordsNo filler words.Good
Subtitle86⌄
- Has a subtitle“Fight Your Traffic Tickets”Good
Ready to rewrite the listing?
Metadata Studio checks character limits, wasted words and keyword coverage as you type.
Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.
