1
Reach: localised listing
Fix
2 languages.
Each localisation adds a new title, subtitle and 100-character keyword field. Even without translating the app, localise the listing for ES, DE, FR, PT-BR and JA.
+3
2
Description: enough substance
Fix
190 characters.
Aim for 900+ characters covering features, use cases and proof. It is not indexed on iOS, but it is indexed by Google and it closes undecided visitors.
+3
3
Screenshots: fills the 10 screenshot slots
Improve
6/10 iPhone screenshots.
Add 2 more. Each screenshot is a free ad panel: one benefit per panel, caption in large type.
+3

Keyword map

What Apple indexes, and what it ignores

On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.

Indexedtitle + subtitle

麦当劳mcdonalds 到店取餐麦咖啡麦乐送喜欢您来随时随地就在麦当劳

7 unique words. Apple combines them, so “budget” and “planner” also rank for “budget planner”.

Invisibledescription only

The description does not repeat any term that is missing from the title and subtitle.

The description keeps coming back to these, but the title and subtitle skip them. Check each one in Keyword Scout and move the winners into the keyword field.

Where do you rank?

Live position in Apple's search results. Checks are saved in this browser, so the next visit shows what moved.

Positions come from Apple's public search API and can differ by a few places from what a phone shows.

Storefront

6 of 10 screenshot slots used

The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.

1 · in search

2 · in search

3 · in search

Review radar

Not enough written reviews yet

Apple returned fewer than five written reviews for this store. Try another country, or come back when more arrive.

On the same mountain

How the neighbours score

Apps Apple shows next to this one, run through the same audit.

Apple did not list any similar apps for this one.

Full checklist

All 20 checks

Title

100⌄

Uses the 30 characters28/30 characters used.Good
Carries a keyword, not only a brandKeyword part: “到店取餐麦咖啡麦乐送”.Good
No wasted wordsNo filler words.Good

Subtitle

89⌄

Has a subtitle“喜欢您来！美味、优价、随时随地，就在麦当劳！”Good

Ready to rewrite the listing?

Metadata Studio checks character limits, wasted words and keyword coverage as you type.

Open in Metadata Studio →

Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.

麦当劳McDonald's - 到店取餐麦咖啡麦乐送

The 6 fixes worth the most altitude

Reach: localised listing

Description: enough substance

Screenshots: fills the 10 screenshot slots