Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Business · Penske Truck Leasing Co. L.P
Solid listing with a few clear gaps to close.
Land the top 3 fixes below and this listing reaches 79/100 · 6,991 m (High Camp).
Ordered by how many points each one adds to the score. Start at the top.
13/30 characters used.
The title is the heaviest ranking field. You have 17 characters unused: add your strongest keyword after the name, e.g. “Penske Driver: <main keyword>”.
1 language.
Each localisation adds a new title, subtitle and 100-character keyword field. Even without translating the app, localise the listing for ES, DE, FR, PT-BR and JA.
0 iPad screenshots.
The app runs on iPad but shows few or no iPad screenshots. iPad visitors see a weaker listing.
On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.
3 unique words. Apple combines them, so “budget” and “planner” also rank for “budget planner”.
The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.
Grouped by theme from the most recent written reviews. Run this on a competitor and the complaints become your feature list.
Reads the recent reviews in any language and tells you what to fix, and what a competitor could exploit.
All-time: 72% five-star across 2.6K ratings.
Apps Apple shows next to this one, run through the same audit.
Metadata Studio checks character limits, wasted words and keyword coverage as you type.
Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.
Last 40 written reviews average 2.1★.
Recent written reviews trend negative, and they are the first ones visitors read. Reply to them and fix the top complaint (see Review Radar below).
Title is the name alone.
Nobody searches for a name they have never heard of. Append what the app does in the words people type (“Habit Tracker”, “Budget Planner”).
8/30 characters used.
22 characters unused. Fit one more keyword phrase in.
Three title and subtitle options plus a keyword field, each checked against Apple's character limits.
The description keeps coming back to these, but the title and subtitle skip them. Check each one in Keyword Scout and move the winners into the keyword field.
Live position in Apple's search results. Checks are saved in this browser, so the next visit shows what moved.
Positions come from Apple's public search API and can differ by a few places from what a phone shows.
“Eld in rental truck showing an error code, take the unit to Penske to get repaired and they don’t have a clue what to do except try and swap out trucks.”
“Where are the options? Alerts in change of Duty Status comes to mind. It would be nice to know when there’s a random change by the app.”
“Sometimes login takes over 10 minutes and the majority of the time it disconnects from the vehicle. Can be very frustrating, aggravating and unpredictable.”
“The app is nothing but problems and so it the Trucks. 3 times the same thing has happened. The app will bit me into driving and change to on duty and I’ve been off duty f…”
“Got a new iPhone, app was working on my old phone. Now, I’m stuck on a loading screen. This service is required by law, and it doesn’t work. This is crap.”
“Just used the 24/7 instead of calling and it was pretty cool. Didn’t have to wait on the phone and it let me know when they were coming”
“App is convenient and easy to use.”
“Really useful and fast. Has a few glitches, but in general great. Also would be nice to have a feed back form.”
“Really useful and fast. Has a few glitches, but in general great. Also would be nice to have a feed back form.”