Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Listing audit · 🇺🇸 United States
MPrint Mobile
Productivity · The University of Michigan
Current altitude
0m
47/100Base Campsummit 8,849 m
The basics are there. The easy gains are still on the table.
Land the top 3 fixes below and this listing reaches 69/100 · 6,106 m (Camp II).
4,159 mRating
2.04
★★★★★★★★★★
Ratings
69
all time
Last update
2.9 yr ago
v2.4.2
Category
Productivity
Free
Your route up
The 6 fixes worth the most altitude
Ordered by how many points each one adds to the score. Start at the top.
- 1+9
Ratings: rating of 4.5 or higher
Fix2.04 average.
Conversion drops sharply below 4.5. Ask for a rating with SKStoreReviewController right after a success moment, never on launch.
- 2+6
Title: uses the 30 characters
Fix13/30 characters used.
The title is the heaviest ranking field. You have 17 characters unused: add your strongest keyword after the name, e.g. “MPrint Mobile: <main keyword>”.
- 3+6
Freshness: updated recently
FixLast update 1063 days ago.
Apps that ship regularly get re-crawled and keep their ranking. Aim for an update every 4 to 6 weeks, even a small one.
Keyword map
What Apple indexes, and what it ignores
On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.
Indexedtitle + subtitle
3 unique words. Apple combines them, so “budget” and “planner” also rank for “budget planner”.
Invisibledescription only
The description keeps coming back to these, but the title and subtitle skip them. Check each one in Keyword Scout and move the winners into the keyword field.
Storefront
4 of 10 screenshot slots used
The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.
1 · in search
2 · in search
3 · in search
4Empty slot
5
5
Empty slot
6
6
Empty slot
7
7
Empty slot8
Review radar
What the last 17 reviewers said
Grouped by theme from the most recent written reviews. Run this on a competitor and the complaints become your feature list.
AI read of the reviews
Reads the recent reviews in any language and tells you what to fix, and what a competitor could exploit.
1.9recent average
5★
2
4★
1
3★
1
2★
2
1★
11
All-time: 22% five-star across 69 ratings.
Phrases in 1–2★ reviews
doesnt workgreat app
What hurts
- Crashes & bugs
On the same mountain
How the neighbours score
Apps Apple shows next to this one, run through the same audit.
Full checklist
All 20 checks
Title47⌄
- Uses the 30 characters13/30 characters used.The title is the heaviest ranking field. You have 17 characters unused: add your strongest keyword after the name, e.g. “MPrint Mobile: <main keyword>”.Fix
- Carries a keyword, not only a brandTitle is the name alone.Nobody searches for a name they have never heard of. Append what the app does in the words people type (“Habit Tracker”, “Budget Planner”).Improve
- No wasted wordsNo filler words.Good
Subtitle79⌄
Ready to rewrite the listing?
Metadata Studio checks character limits, wasted words and keyword coverage as you type.
Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.