Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Listing audit · 🇺🇸 United States
Square: Retail Point of Sale
Payment, Inventory Management · Block, Inc.
Current altitude
0m
92/100Summit Ridgesummit 8,849 m
Top-tier listing. Defend it and keep shipping.
Land the top 3 fixes below and this listing reaches 100/100 · 8,849 m (Summit Ridge).
8,141 mRating
4.74
★★★★★★★★★★
Ratings
14K
all time
Last update
4 days ago
v7.27
Category
Business
Free
Your route up
The 3 fixes worth the most altitude
Ordered by how many points each one adds to the score. Start at the top.
- 1+4
Ratings: recent reviews are positive
FixLast 40 written reviews average 2.8★.
Recent written reviews trend negative, and they are the first ones visitors read. Reply to them and fix the top complaint (see Review Radar below).
- 2+2
Reach: reasonable download size
Fix743 MB.
Large downloads lose installs on cellular and in low-storage markets. Use on-demand resources and trim bundled assets.
- 3+2
Reach: localised listing
Improve5 languages.
Each localisation adds a new title, subtitle and 100-character keyword field. Even without translating the app, localise the listing for ES, DE, FR, PT-BR and JA.
Keyword map
What Apple indexes, and what it ignores
On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.
Indexedtitle + subtitle
7 unique words. Apple combines them, so “budget” and “planner” also rank for “budget planner”.
Invisibledescription only
Storefront
8 of 10 screenshot slots used
The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.
1 · in search
2 · in search
3 · in search
4
Review radar
What the last 100 reviewers said
Grouped by theme from the most recent written reviews. Run this on a competitor and the complaints become your feature list.
AI read of the reviews
Reads the recent reviews in any language and tells you what to fix, and what a competitor could exploit.
2.9recent average
5★
31
4★
9
3★
15
2★
6
1★
39
All-time: 87% five-star across 14K ratings.
Phrases in 1–2★ reviews
customer servicesmall businessdoesnt understand
What hurts
- Support
On the same mountain
How the neighbours score
Apps Apple shows next to this one, run through the same audit.
Full checklist
All 20 checks
Title100⌄
- Uses the 30 characters28/30 characters used.Good
- Carries a keyword, not only a brandKeyword part: “Retail Point of Sale”.Good
- No wasted wordsNo filler words.Good
Subtitle100⌄
- Has a subtitle“Payment, Inventory Management”Good
Ready to rewrite the listing?
Metadata Studio checks character limits, wasted words and keyword coverage as you type.
Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.
