Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Listing audit · 🇺🇸 United States
Dex - Rolodex and Personal CRM
Build stronger relationships · Dana HQ, Inc.
Current altitude
0m
80/100High Campsummit 8,849 m
Well optimised. What's left is fine-tuning.
Land the top 3 fixes below and this listing reaches 92/100 · 8,141 m (Summit Ridge).
7,079 mRating
4.40
★★★★★★★★★★
Ratings
259
all time
Last update
14 days ago
v3.74.0
Category
Productivity
Free
Your route up
The 6 fixes worth the most altitude
Ordered by how many points each one adds to the score. Start at the top.
- 1+5
Reach: localised listing
Fix1 language.
Each localisation adds a new title, subtitle and 100-character keyword field. Even without translating the app, localise the listing for ES, DE, FR, PT-BR and JA.
- 2+4
Ratings: enough ratings to be trusted
Fix259 ratings.
Rating volume feeds ranking and trust. Add an in-app prompt at a positive moment; most apps collect 1 to 3 percent of active users this way.
- 3+3
Ratings: rating of 4.5 or higher
Improve4.40 average.
Conversion drops sharply below 4.5. Ask for a rating with SKStoreReviewController right after a success moment, never on launch.
Keyword map
What Apple indexes, and what it ignores
On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.
Indexedtitle + subtitle
7 unique words. Apple combines them, so “budget” and “planner” also rank for “budget planner”.
Invisibledescription only
Storefront
6 of 10 screenshot slots used
The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.
1 · in search
2 · in search
3 · in search
4
Review radar
Not enough written reviews yet
Apple returned fewer than five written reviews for this store. Try another country, or come back when more arrive.
On the same mountain
How the neighbours score
Apps Apple shows next to this one, run through the same audit.
Full checklist
All 20 checks
Title100⌄
- Uses the 30 characters30/30 characters used.Good
- Carries a keyword, not only a brandKeyword part: “Rolodex and Personal CRM”.Good
- No wasted wordsNo filler words.Good
Subtitle100⌄
- Has a subtitle“Build stronger relationships”Good
Ready to rewrite the listing?
Metadata Studio checks character limits, wasted words and keyword coverage as you type.
Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.
