Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Listing audit · 🇺🇸 United States
Sephora UAE: Beauty & Makeup
Cosmetics, Makeup & Fragrance · Sephora
Current altitude
0m
79/100High Campsummit 8,849 m
Well optimised. What's left is fine-tuning.
Land the top 3 fixes below and this listing reaches 88/100 · 7,787 m (Summit Ridge).
6,991 mRating
4.43
★★★★★★★★★★
Ratings
1.7K
all time
Last update
yesterday
v8.53
Category
Shopping
Free
Your route up
The 6 fixes worth the most altitude
Ordered by how many points each one adds to the score. Start at the top.
- 1+4
Ratings: recent reviews are positive
FixLast 40 written reviews average 1.9★.
Recent written reviews trend negative, and they are the first ones visitors read. Reply to them and fix the top complaint (see Review Radar below).
- 2+3
Description: opens with a tight hook
FixFirst paragraph is 596 characters.
Only about three lines show before “more”. Put the single strongest benefit in the first 170 characters.
- 3+3
Ratings: rating of 4.5 or higher
Improve4.43 average.
Conversion drops sharply below 4.5. Ask for a rating with SKStoreReviewController right after a success moment, never on launch.
Keyword map
What Apple indexes, and what it ignores
On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.
Indexedtitle + subtitle
6 unique words. Apple combines them, so “budget” and “planner” also rank for “budget planner”.
Invisibledescription only
Storefront
7 of 10 screenshot slots used
The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.
1 · in search
2 · in search
3 · in search
4
Review radar
What the last 56 reviewers said
Grouped by theme from the most recent written reviews. Run this on a competitor and the complaints become your feature list.
AI read of the reviews
Reads the recent reviews in any language and tells you what to fix, and what a competitor could exploit.
1.9recent average
5★
7
4★
2
3★
3
2★
12
1★
32
All-time: 79% five-star across 1.7K ratings.
Phrases in 1–2★ reviews
sephora appreal sephoramiddle easthuda beautysaudi arabiabirthday giftdoesnt workdoesnt allow
On the same mountain
How the neighbours score
Apps Apple shows next to this one, run through the same audit.
Full checklist
All 20 checks
Title100⌄
- Uses the 30 characters28/30 characters used.Good
- Carries a keyword, not only a brandKeyword part: “Beauty & Makeup”.Good
- No wasted wordsNo filler words.Good
Subtitle86⌄
- Has a subtitle“Cosmetics, Makeup & Fragrance”Good
Ready to rewrite the listing?
Metadata Studio checks character limits, wasted words and keyword coverage as you type.
Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.
