1
Reach: localised listing
Fix
1 language.
Each localisation adds a new title, subtitle and 100-character keyword field. Even without translating the app, localise the listing for ES, DE, FR, PT-BR and JA.
+5
2
Freshness: updated recently
Fix
Last update 203 days ago.
Apps that ship regularly get re-crawled and keep their ranking. Aim for an update every 4 to 6 weeks, even a small one.
+4
3
Screenshots: fills the 10 screenshot slots
Improve
6/10 iPhone screenshots.
Add 2 more. Each screenshot is a free ad panel: one benefit per panel, caption in large type.
+3

Keyword map

What Apple indexes, and what it ignores

On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.

Indexedtitle + subtitle

background remover png maker photo changer

6 unique words. Apple combines them, so “budget” and “planner” also rank for “budget planner”.

Invisibledescription only

background eraser ×7 remove background ×7 eraser ×7 remove ×7 create ×6 transparent ×5 transparent image ×3 png pictures

Storefront

6 of 10 screenshot slots used

The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.

1 · in search

2 · in search

3 · in search

Review radar

What the last 100 reviewers said

Grouped by theme from the most recent written reviews. Run this on a competitor and the complaints become your feature list.

AI read of the reviews

Reads the recent reviews in any language and tells you what to fix, and what a competitor could exploit.

3.6recent average

5★

4★

3★

2★

1★

All-time: 88% five-star across 11K ratings.

Phrases in 1–2★ reviews

camera rollcolor eraserdoesnt workstopped workingbackground removalday trialrestore purchasefree version

On the same mountain

How the neighbours score

Apps Apple shows next to this one, run through the same audit.

Apple did not list any similar apps for this one.

Full checklist

All 20 checks

Title

100⌄

Uses the 30 characters30/30 characters used.Good
Carries a keyword, not only a brandKeyword part: “PNG Maker”.Good
No wasted wordsNo filler words.Good

Subtitle

86⌄

Has a subtitle“Photo background changer”Good

Ready to rewrite the listing?

Metadata Studio checks character limits, wasted words and keyword coverage as you type.

Open in Metadata Studio →

Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.

What hurts

Crashes & bugs20% of unhappy reviews
“Great when it works, I have the iPhone 13 pro max and it crashes every time I use it making it unusable. It crashes every time you try to save the photos to your camera r…”
Pricing & paywall20% of unhappy reviews
“That’s crazy that you have to pay $10 to remove a background. If 0 stars was possible I’d give 0 stars”
Missing features10% of unhappy reviews
“This is the best background removing app but I hate having to pay 2.99 a week for the ai background removal. It for sure should have it monthly or yearly bc it’s annoying…”
Ads7% of unhappy reviews
“You literally have to buy everything just to use it after you use it once”
Sync & lost data3% of unhappy reviews
“No restore purchase so I can use on my iPhone too. I’m not paying twice!! Same Apple ID.”

What people love

Easy to use11% of happy reviews
“This app is excellent and easy to use. However, as of late it seems like I’m unable to use it? Second I open a photo to start cutting out something the app just crashes �…”
Design6% of happy reviews
“Needed a feature to add text on photos. And thank you so much for this beautiful application and your hardwork!!”
Actually helps6% of happy reviews
“5 stars very useful I play a VR game were you can make jerseys and I need a background remover and this was the only free 1 I could find.”
Worth the price6% of happy reviews
“The very best free and perfectly basic tools and options needed for any ‘cut out’. For real and free of cost! Wow”

Feature requests in their own words

★★★★★★★★★★
“This is really great if u quickly need to remove a bg for a picture i would recommend”
★★★★★★★★★★
“5 stars very useful I play a VR game were you can make jerseys and I need a background remover and this was the only free 1 I could find.”
★★★★★★★★★★
“So far so good but I’ve only started. I wish it would let me use it a few days before asking for a review. But it looks like what I wanted.”

Background Remover - PNG Maker

The 6 fixes worth the most altitude

Reach: localised listing

Freshness: updated recently

Screenshots: fills the 10 screenshot slots