Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Listing audit · 🇺🇸 United States
Mercury | Bank Differently
Mercury Technologies, Inc.
Current altitude
0m
82/100High Campsummit 8,849 m
Well optimised. What's left is fine-tuning.
Land the top 3 fixes below and this listing reaches 95/100 · 8,407 m (Summit Ridge).
7,256 mRating
4.88
★★★★★★★★★★
Ratings
13K
all time
Last update
11 days ago
v6.17.0
Category
Finance
Free
Your route up
The 6 fixes worth the most altitude
Ordered by how many points each one adds to the score. Start at the top.
- 1+5
Reach: localised listing
Fix1 language.
Each localisation adds a new title, subtitle and 100-character keyword field. Even without translating the app, localise the listing for ES, DE, FR, PT-BR and JA.
- 2+5
Screenshots: ipad screenshots
Fix0 iPad screenshots.
The app runs on iPad but shows few or no iPad screenshots. iPad visitors see a weaker listing.
- 3+3
Freshness: release notes say something
FixGeneric notes: “→ You now can add Mercury cards directly from the Wallet app by tappin…”
“Bug fixes and improvements” tells existing users nothing. Name what changed: it is free re-engagement copy shown in the Updates tab.
Keyword map
What Apple indexes, and what it ignores
On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.
Indexedtitle + subtitle
3 unique words. Apple combines them, so “budget” and “planner” also rank for “budget planner”.
Storefront
10 of 10 screenshot slots used
The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.
1 · in search
2 · in search
3 · in search
4
5Review radar
Not enough written reviews yet
Apple returned fewer than five written reviews for this store. Try another country, or come back when more arrive.
On the same mountain
How the neighbours score
Apps Apple shows next to this one, run through the same audit.
Full checklist
All 20 checks
Title100⌄
- Uses the 30 characters26/30 characters used.Good
- Carries a keyword, not only a brandKeyword part: “Bank Differently”.Good
- No wasted wordsNo filler words.Good
Description75⌄
- Opens with a tight hookFirst paragraph is 363 characters.Only about three lines show before “more”. Put the single strongest benefit in the first 170 characters.Improve
Ready to rewrite the listing?
Metadata Studio checks character limits, wasted words and keyword coverage as you type.
Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.
