1
Freshness: updated recently
Fix
Last update 221 days ago.
Apps that ship regularly get re-crawled and keep their ranking. Aim for an update every 4 to 6 weeks, even a small one.
+4
2
Screenshots: fills the 10 screenshot slots
Improve
6/10 iPhone screenshots.
Add 2 more. Each screenshot is a free ad panel: one benefit per panel, caption in large type.
+3
3
Description: opens with a tight hook
Improve
First paragraph is 339 characters.
Only about three lines show before “more”. Put the single strongest benefit in the first 170 characters.
+2

Keyword map

What Apple indexes, and what it ignores

On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.

Indexedtitle + subtitle

find air device tracker bluetooth airpods finder

7 unique words. Apple combines them, so “budget” and “planner” also rank for “budget planner”.

Invisibledescription only

subscription ×10 https ×6 period ×5 airapps ×5 trial period ×3 apple devices ×2 subscription options ×2 current subscription

Storefront

6 of 10 screenshot slots used

The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.

1 · in search

2 · in search

3 · in search

Review radar

Not enough written reviews yet

Apple returned fewer than five written reviews for this store. Try another country, or come back when more arrive.

On the same mountain

How the neighbours score

Apps Apple shows next to this one, run through the same audit.

Apple did not list any similar apps for this one.

Full checklist

All 20 checks

Title

100⌄

Uses the 30 characters28/30 characters used.Good
Carries a keyword, not only a brandKeyword part: “My Device Tracker”.Good
No wasted wordsNo filler words.Good

Subtitle

100⌄

Has a subtitle“The Bluetooth & Airpods Finder”Good

Ready to rewrite the listing?

Metadata Studio checks character limits, wasted words and keyword coverage as you type.

Open in Metadata Studio →

Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.

Find Air - My Device Tracker

The 4 fixes worth the most altitude

Freshness: updated recently

Screenshots: fills the 10 screenshot slots

Description: opens with a tight hook