Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Listing audit · 🇺🇸 United States
纸飞机
Social Networking · Huai'an Kapa Technology Co., Ltd.
Current altitude
0m
53/100Base Campsummit 8,849 m
The basics are there. The easy gains are still on the table.
Land the top 3 fixes below and this listing reaches 75/100 · 6,637 m (High Camp).
4,690 mRating
3.47
★★★★★★★★★★
Ratings
19
all time
Last update
25 days ago
v2.2.106
Category
Social Networking
Free · in-app purchases
Your route up
The 6 fixes worth the most altitude
Ordered by how many points each one adds to the score. Start at the top.
- 1+9
Ratings: rating of 4.5 or higher
Fix3.47 average.
Conversion drops sharply below 4.5. Ask for a rating with SKStoreReviewController right after a success moment, never on launch.
- 2+7
Title: uses the 30 characters
Fix3/30 characters used.
The title is the heaviest ranking field. You have 27 characters unused: add your strongest keyword after the name, e.g. “纸飞机: <main keyword>”.
- 3+7
Title: carries a keyword, not only a brand
FixTitle is the name alone.
Nobody searches for a name they have never heard of. Append what the app does in the words people type (“Habit Tracker”, “Budget Planner”).
Keyword map
What Apple indexes, and what it ignores
On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.
Indexedtitle + subtitle
3 unique words. Apple combines them, so “budget” and “planner” also rank for “budget planner”.
Invisibledescription only
The description keeps coming back to these, but the title and subtitle skip them. Check each one in Keyword Scout and move the winners into the keyword field.
Where do you rank?
Live position in Apple's search results. Checks are saved in this browser, so the next visit shows what moved.
Positions come from Apple's public search API and can differ by a few places from what a phone shows.
Storefront
5 of 10 screenshot slots used
The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.
1 · in search
2 · in search
3 · in search
4
Review radar
Not enough written reviews yet
Apple returned fewer than five written reviews for this store. Try another country, or come back when more arrive.
On the same mountain
How the neighbours score
Apps Apple shows next to this one, run through the same audit.
Full checklist
All 20 checks
Title29⌄
- Uses the 30 characters3/30 characters used.The title is the heaviest ranking field. You have 27 characters unused: add your strongest keyword after the name, e.g. “纸飞机: <main keyword>”.Fix
- Carries a keyword, not only a brandTitle is the name alone.Nobody searches for a name they have never heard of. Append what the app does in the words people type (“Habit Tracker”, “Budget Planner”).Fix
- No wasted wordsNo filler words.Good
Subtitle89⌄
Ready to rewrite the listing?
Metadata Studio checks character limits, wasted words and keyword coverage as you type.
Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.
