Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Order ahead and cut the line · Shake Shack
Well optimised. What's left is fine-tuning.
Land the top 3 fixes below and this listing reaches 92/100 · 8,141 m (Summit Ridge).
Ordered by how many points each one adds to the score. Start at the top.
3/10 iPhone screenshots.
Add 5 more. Each screenshot is a free ad panel: one benefit per panel, caption in large type.
1 language.
Each localisation adds a new title, subtitle and 100-character keyword field. Even without translating the app, localise the listing for ES, DE, FR, PT-BR and JA.
0 iPad screenshots.
The app runs on iPad but shows few or no iPad screenshots. iPad visitors see a weaker listing.
On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.
6 unique words. Apple combines them, so “budget” and “planner” also rank for “budget planner”.
The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.
Grouped by theme from the most recent written reviews. Run this on a competitor and the complaints become your feature list.
Reads the recent reviews in any language and tells you what to fix, and what a competitor could exploit.
All-time: 90% five-star across 604K ratings.
Apps Apple shows next to this one, run through the same audit.
Metadata Studio checks character limits, wasted words and keyword coverage as you type.
Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.
Last 40 written reviews average 3.3★.
Recent written reviews trend negative, and they are the first ones visitors read. Reply to them and fix the top complaint (see Review Radar below).
Generic notes: “Thank you for downloading the Shake Shack App! This release includes: …”
“Bug fixes and improvements” tells existing users nothing. Name what changed: it is free re-engagement copy shown in the Updates tab.
No user counts, press or awards mentioned.
Add one line of proof near the top: user count, rating, a press quote or an Apple feature.
Three title and subtitle options plus a keyword field, each checked against Apple's character limits.
The description keeps coming back to these, but the title and subtitle skip them. Check each one in Keyword Scout and move the winners into the keyword field.
Live position in Apple's search results. Checks are saved in this browser, so the next visit shows what moved.
Positions come from Apple's public search API and can differ by a few places from what a phone shows.
“I’ve never had a problem checking out with Apple Pay on any other app. Hard to believe how buggy their mobile app is that Apple Pay doesn’t work most of the time”
“Canceled order. Walked 40 minutes round-trip in Las Vegas just to use this app and their kiosk. Canceled it. Both required extensive personal information just to order fa…”
“Took way too long to enter my order and then pay with Apple Pay. Should have just waited in line. Wish the app was as good as the food.”
“Way too many stupid popups. I should have just abandoned my cart instead of creating an account.”
“Login is a mess. Wiped my whole order 3 times. And it’s just unintuitive.”
“Food is good; the people working at this location are helpful and extremely friendly. (The only thing like at this location is the floors always feel greasy and slippery…”
“Shake Shake has nailed the art of the perfect Cheeseburger! Cooked to perfection, custom made for consumer satisfaction. It’s an easy review…honestly YUMMY!”
“Works great except that there are constant updates - sorry if I’m in a hurry I don’t have time for that and I’ll go elsewhere. Also I miss the three dollar fries! Bring …”
“Everything has been great since the new shack opened at Tanger. Delicious efficient and clean.”
“The app to order is great. But why ask for a “tip” a tip is provided to somebody who provides good service ordering my hamburger online through the app does not qualify for a tip. Wish they would remove this option from…”
“I wish you could add extra of x item. And I don’t like how tip is automatically added and you have to uncheck. It should be the other way around.”