Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Well optimised. What's left is fine-tuning.
Land the top 3 fixes below and this listing reaches 94/100 · 8,318 m (Summit Ridge).
Ordered by how many points each one adds to the score. Start at the top.
Last 40 written reviews average 2.0★.
Recent written reviews trend negative, and they are the first ones visitors read. Reply to them and fix the top complaint (see Review Radar below).
228 characters.
Aim for 900+ characters covering features, use cases and proof. It is not indexed on iOS, but it is indexed by Google and it closes undecided visitors.
7/10 iPhone screenshots.
Add 1 more. Each screenshot is a free ad panel: one benefit per panel, caption in large type.
On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.
3 unique words. Apple combines them, so “budget” and “planner” also rank for “budget planner”.
The description does not repeat any term that is missing from the title and subtitle.
The description keeps coming back to these, but the title and subtitle skip them. Check each one in Keyword Scout and move the winners into the keyword field.
Live position in Apple's search results. Checks are saved in this browser, so the next visit shows what moved.
Positions come from Apple's public search API and can differ by a few places from what a phone shows.
The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.
Grouped by theme from the most recent written reviews. Run this on a competitor and the complaints become your feature list.
Reads the recent reviews in any language and tells you what to fix, and what a competitor could exploit.
All-time: 84% five-star across 1.2M ratings.
Apps Apple shows next to this one, run through the same audit.
Metadata Studio checks character limits, wasted words and keyword coverage as you type.
Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.
0 bullet lines, 1 paragraph breaks.
Break the wall of text into short sections with bullets. People skim listings on a phone.
2 iPad screenshots.
The app runs on iPad but shows few or no iPad screenshots. iPad visitors see a weaker listing.
No user counts, press or awards mentioned.
Add one line of proof near the top: user count, rating, a press quote or an Apple feature.
Three title and subtitle options plus a keyword field, each checked against Apple's character limits.
“App throws an error message when trying to sign in. Deleted the app and reinstalled it and the app is throwing an error message when trying to agree to the terms and cond…”
“App not working and can’t get in account. Tracking not helpful and never received packagenono from 4 weeks ago.”
“You are as bad as everyone else. Miss packaging and always late at night so no one can be reached. Terrible customer service and your up front AI create nothing but chaos…”
“App automatically deletes my UPS account, this is the 2nd time. Very huge bug they need to fix.”
“Ordered a fender that came damaged, clearly from mishandling. I received one phone call while I was unable to answer at work and you cancelled my claim, effectively wasti…”
“I was so relieved when UPS helped me reroute my package to the correct address after the website messed up. Thanks to them, my daughter's birthday gift arrived just in ti…”
“App is easy to use. UPS, they’re doing a good job in tough and ever changing conditions.”
“I wish you could replace the package in front of my camera. He always puts it where I can’t see the package Only complain about I half this driver”
“Really wish you guys had like a tracker app on the truck. I believe FedEx does and it’s real nice.”
“It would be nice to get a photo of delivered item(s) to see condition of package and location.”