Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Listing audit · 🇺🇸 United States
Kik Messaging & Chat App
Messaging, Chatting & Live · Medialab - Kik
Current altitude
0m
81/100High Campsummit 8,849 m
Well optimised. What's left is fine-tuning.
Land the top 3 fixes below and this listing reaches 90/100 · 7,964 m (Summit Ridge).
7,168 mRating
4.26
★★★★★★★★★★
Ratings
485K
all time
Last update
18 days ago
v17.16.0
Category
Social Networking
Free · in-app purchases
Your route up
The 6 fixes worth the most altitude
Ordered by how many points each one adds to the score. Start at the top.
- 1+3
Ratings: rating of 4.5 or higher
Improve4.26 average.
Conversion drops sharply below 4.5. Ask for a rating with SKStoreReviewController right after a success moment, never on launch.
- 2+3
Screenshots: fills the 10 screenshot slots
Improve7/10 iPhone screenshots.
Add 1 more. Each screenshot is a free ad panel: one benefit per panel, caption in large type.
- 3+3
Freshness: release notes say something
FixGeneric notes: “Improvements & Bug fixes”
“Bug fixes and improvements” tells existing users nothing. Name what changed: it is free re-engagement copy shown in the Updates tab.
Keyword map
What Apple indexes, and what it ignores
On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.
Indexedtitle + subtitle
5 unique words. Apple combines them, so “budget” and “planner” also rank for “budget planner”.
Invisibledescription only
The description keeps coming back to these, but the title and subtitle skip them. Check each one in Keyword Scout and move the winners into the keyword field.
Where do you rank?
Live position in Apple's search results. Checks are saved in this browser, so the next visit shows what moved.
Positions come from Apple's public search API and can differ by a few places from what a phone shows.
Storefront
7 of 10 screenshot slots used
The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.
1 · in search
2 · in search
3 · in search
4
Review radar
Not enough written reviews yet
Apple returned fewer than five written reviews for this store. Try another country, or come back when more arrive.
On the same mountain
How the neighbours score
Apps Apple shows next to this one, run through the same audit.
Full checklist
All 20 checks
Title88⌄
- Uses the 30 characters24/30 characters used.Good
- Carries a keyword, not only a brandTitle is the name alone.Good
- No wasted wordsContains filler: “app”.Words like “app” are indexed for free or carry no intent. Swap them for a real keyword.Fix
Subtitle86⌄
- Has a subtitle“Messaging, Chatting & Live”Good
Ready to rewrite the listing?
Metadata Studio checks character limits, wasted words and keyword coverage as you type.
Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.
