Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Listing audit · 🇺🇸 United States
Amex
Payments, Balance & Rewards · American Express
Current altitude
0m
87/100High Campsummit 8,849 m
Well optimised. What's left is fine-tuning.
Land the top 3 fixes below and this listing reaches 97/100 · 8,584 m (Summit Ridge).
7,699 mRating
4.88
★★★★★★★★★★
Ratings
4.4M
all time
Last update
3 days ago
v7.34.0
Category
Finance
Free
Your route up
The 5 fixes worth the most altitude
Ordered by how many points each one adds to the score. Start at the top.
- 1+5
Reach: localised listing
Fix1 language.
Each localisation adds a new title, subtitle and 100-character keyword field. Even without translating the app, localise the listing for ES, DE, FR, PT-BR and JA.
- 2+3
Description: opens with a tight hook
FixFirst paragraph is 409 characters.
Only about three lines show before “more”. Put the single strongest benefit in the first 170 characters.
- 3+2
Reach: reasonable download size
Fix525 MB.
Large downloads lose installs on cellular and in low-storage markets. Use on-demand resources and trim bundled assets.
Keyword map
What Apple indexes, and what it ignores
On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.
Indexedtitle + subtitle
4 unique words. Apple combines them, so “budget” and “planner” also rank for “budget planner”.
Storefront
10 of 10 screenshot slots used
The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.
1 · in search
2 · in search
3 · in search
4
Review radar
What the last 50 reviewers said
Grouped by theme from the most recent written reviews. Run this on a competitor and the complaints become your feature list.
AI read of the reviews
Reads the recent reviews in any language and tells you what to fix, and what a competitor could exploit.
3.7recent average
5★
31
4★
1
3★
2
2★
2
1★
14
All-time: 93% five-star across 4.4M ratings.
Phrases in 1–2★ reviews
credit cardcustomer serviceapp advertisementshorrible bank
What hurts
On the same mountain
How the neighbours score
Apps Apple shows next to this one, run through the same audit.
Full checklist
All 20 checks
Title100⌄
- Uses the 30 characters4/30 characters. A brand this well known can afford a short title.Good
- Carries a keyword, not only a brandTitle is the name alone, which is fine at this brand size.Good
- No wasted wordsNo filler words.Good
Subtitle100⌄
- Has a subtitle“Payments, Balance & Rewards”Good
Ready to rewrite the listing?
Metadata Studio checks character limits, wasted words and keyword coverage as you type.
Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.
