Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Solid listing with a few clear gaps to close.
Land the top 3 fixes below and this listing reaches 85/100 · 7,522 m (High Camp).
Ordered by how many points each one adds to the score. Start at the top.
10/30 characters used.
The title is the heaviest ranking field. You have 20 characters unused: add your strongest keyword after the name, e.g. “Ski Tracks: <main keyword>”.
5/10 iPhone screenshots.
Add 3 more. Each screenshot is a free ad panel: one benefit per panel, caption in large type.
Last update 148 days ago.
Apps that ship regularly get re-crawled and keep their ranking. Aim for an update every 4 to 6 weeks, even a small one.
On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.
2 unique words. Apple combines them, so “budget” and “planner” also rank for “budget planner”.
The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.
Grouped by theme from the most recent written reviews. Run this on a competitor and the complaints become your feature list.
Reads the recent reviews in any language and tells you what to fix, and what a competitor could exploit.
“If you have any problems, their Customer Support is absolutely NON EXISTENT—-The BACKUP completely and totally SUCKS!!”
Apps Apple shows next to this one, run through the same audit.
Metadata Studio checks character limits, wasted words and keyword coverage as you type.
Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.
0 iPad screenshots.
The app runs on iPad but shows few or no iPad screenshots. iPad visitors see a weaker listing.
Title is the name alone.
Nobody searches for a name they have never heard of. Append what the app does in the words people type (“Habit Tracker”, “Budget Planner”).
Generic notes: “Bug fixing and stability improvements”
“Bug fixes and improvements” tells existing users nothing. Name what changed: it is free re-engagement copy shown in the Updates tab.
Three title and subtitle options plus a keyword field, each checked against Apple's character limits.
The description keeps coming back to these, but the title and subtitle skip them. Check each one in Keyword Scout and move the winners into the keyword field.
Live position in Apple's search results. Checks are saved in this browser, so the next visit shows what moved.
Positions come from Apple's public search API and can differ by a few places from what a phone shows.
“Update: getting more evil with every release! Whoever took over this app needs to actually go skiing and test the app in the field. Take your customer service team and d…”
“Been using this app for years. Super easy to understand and navigate! The cool feature is that it keeps a log of your trips over the years. I highly recommend Ski Tracks!”
“I've been using Ski Tracks for years. It never fails. I especially like to look back at my ski season day by day at the end of the season. Great app! Highly recommend”
“10 years and still free giving me accurate ski info and challenges!!!! All time top speed 128,8 kmh down Mont Fort…..”
“This is a fun, accurate and useful app but it needs geofencing so it would stop tracking upon leaving the ski area.”
“This app is simple and gives all the data you need. What I like is it doesn’t count the chairlift rides into the mileage or vertical feet, like maybe Strava. You just need to remember to stop the trac recording before yo…”
Apple did not list any similar apps for this one.