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Pulling metadata, screenshots and recent reviews from the App Store.
Listing audit · 🇺🇸 United States
Swiss Post
Send, track, receive · Die Schweizerische Post
Current altitude
0m
72/100Camp IIsummit 8,849 m
Solid listing with a few clear gaps to close.
Land the top 3 fixes below and this listing reaches 86/100 · 7,610 m (High Camp).
6,371 mRating
4.61
★★★★★★★★★★
Ratings
74
all time
Last update
14 days ago
v9.6.1
Category
Utilities
Free
Your route up
The 6 fixes worth the most altitude
Ordered by how many points each one adds to the score. Start at the top.
- 1+7
Title: uses the 30 characters
Fix10/30 characters used.
The title is the heaviest ranking field. You have 20 characters unused: add your strongest keyword after the name, e.g. “Swiss Post: <main keyword>”.
- 2+4
Ratings: enough ratings to be trusted
Fix74 ratings.
Rating volume feeds ranking and trust. Add an in-app prompt at a positive moment; most apps collect 1 to 3 percent of active users this way.
- 3+3
Title: carries a keyword, not only a brand
ImproveTitle is the name alone.
Nobody searches for a name they have never heard of. Append what the app does in the words people type (“Habit Tracker”, “Budget Planner”).
Keyword map
What Apple indexes, and what it ignores
On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.
Indexedtitle + subtitle
5 unique words. Apple combines them, so “budget” and “planner” also rank for “budget planner”.
Storefront
6 of 10 screenshot slots used
The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.
1 · in search
2 · in search
3 · in search
4
5Review radar
Not enough written reviews yet
Apple returned fewer than five written reviews for this store. Try another country, or come back when more arrive.
On the same mountain
How the neighbours score
Apps Apple shows next to this one, run through the same audit.
Full checklist
All 20 checks
Title47⌄
- Uses the 30 characters10/30 characters used.The title is the heaviest ranking field. You have 20 characters unused: add your strongest keyword after the name, e.g. “Swiss Post: <main keyword>”.Fix
- Carries a keyword, not only a brandTitle is the name alone.Nobody searches for a name they have never heard of. Append what the app does in the words people type (“Habit Tracker”, “Budget Planner”).Improve
- No wasted wordsNo filler words.Good
Subtitle89⌄
Ready to rewrite the listing?
Metadata Studio checks character limits, wasted words and keyword coverage as you type.
Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.
