Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Listing audit · 🇺🇸 United States
NFB Films
National Film Board of Canada – Office national du film du Canada
Current altitude
0m
63/100Camp IIsummit 8,849 m
Solid listing with a few clear gaps to close.
Land the top 3 fixes below and this listing reaches 84/100 · 7,433 m (High Camp).
5,575 mRating
4.00
★★★★★★★★★★
Ratings
8
all time
Last update
3 mo ago
v5.2.0
Category
Entertainment
Free
Your route up
The 6 fixes worth the most altitude
Ordered by how many points each one adds to the score. Start at the top.
- 1+8
Title: uses the 30 characters
Fix9/30 characters used.
The title is the heaviest ranking field. You have 21 characters unused: add your strongest keyword after the name, e.g. “NFB Films: <main keyword>”.
- 2+7
Ratings: rating of 4.5 or higher
Fix4.00 average.
Conversion drops sharply below 4.5. Ask for a rating with SKStoreReviewController right after a success moment, never on launch.
- 3+6
Screenshots: fills the 10 screenshot slots
Improve4/10 iPhone screenshots.
Add 4 more. Each screenshot is a free ad panel: one benefit per panel, caption in large type.
Keyword map
What Apple indexes, and what it ignores
On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.
Indexedtitle + subtitle
2 unique words. Apple combines them, so “budget” and “planner” also rank for “budget planner”.
Invisibledescription only
The description keeps coming back to these, but the title and subtitle skip them. Check each one in Keyword Scout and move the winners into the keyword field.
Storefront
4 of 10 screenshot slots used
The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.
1 · in search
2 · in search
3 · in search
4Empty slot
5
5
Empty slot
6
6
Empty slot7
Review radar
Not enough written reviews yet
Apple returned fewer than five written reviews for this store. Try another country, or come back when more arrive.
On the same mountain
How the neighbours score
Apps Apple shows next to this one, run through the same audit.
Full checklist
All 20 checks
Title47⌄
- Uses the 30 characters9/30 characters used.The title is the heaviest ranking field. You have 21 characters unused: add your strongest keyword after the name, e.g. “NFB Films: <main keyword>”.Fix
- Carries a keyword, not only a brandTitle is the name alone.Nobody searches for a name they have never heard of. Append what the app does in the words people type (“Habit Tracker”, “Budget Planner”).Improve
- No wasted wordsNo filler words.Good
Description100⌄
Ready to rewrite the listing?
Metadata Studio checks character limits, wasted words and keyword coverage as you type.
Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.