Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Listing audit · 🇺🇸 United States
JOANN - Shopping & Crafts
Browse, Shop & Get Inspired · Jo-Ann Stores, Inc.
Current altitude
0m
86/100High Campsummit 8,849 m
Well optimised. What's left is fine-tuning.
Land the top 3 fixes below and this listing reaches 98/100 · 8,672 m (Summit Ridge).
7,610 mRating
4.78
★★★★★★★★★★
Ratings
657K
all time
Last update
1.3 yr ago
v8.1.5
Category
Shopping
Free
Your route up
The 4 fixes worth the most altitude
Ordered by how many points each one adds to the score. Start at the top.
- 1+6
Freshness: updated recently
FixLast update 483 days ago.
Apps that ship regularly get re-crawled and keep their ranking. Aim for an update every 4 to 6 weeks, even a small one.
- 2+5
Reach: localised listing
Fix1 language.
Each localisation adds a new title, subtitle and 100-character keyword field. Even without translating the app, localise the listing for ES, DE, FR, PT-BR and JA.
- 3+2
Description: opens with a tight hook
ImproveFirst paragraph is 25 characters.
Lead with one clear benefit sentence. It is the only part most visitors read.
Keyword map
What Apple indexes, and what it ignores
On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.
Indexedtitle + subtitle
6 unique words. Apple combines them, so “budget” and “planner” also rank for “budget planner”.
Invisibledescription only
Storefront
8 of 10 screenshot slots used
The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.
1 · in search
2 · in search
3 · in search
4
Review radar
Not enough written reviews yet
Apple returned fewer than five written reviews for this store. Try another country, or come back when more arrive.
On the same mountain
How the neighbours score
Apps Apple shows next to this one, run through the same audit.
Full checklist
All 20 checks
Title100⌄
- Uses the 30 characters25/30 characters used.Good
- Carries a keyword, not only a brandKeyword part: “Shopping & Crafts”.Good
- No wasted wordsNo filler words.Good
Subtitle100⌄
- Has a subtitle“Browse, Shop & Get Inspired”Good
Ready to rewrite the listing?
Metadata Studio checks character limits, wasted words and keyword coverage as you type.
Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.
