Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Listing audit · 🇺🇸 United States
March for Babies for iPhone
Productivity · MARCH OF DIMES INC.
Current altitude
0m
71/100Camp IIsummit 8,849 m
Solid listing with a few clear gaps to close.
Land the top 3 fixes below and this listing reaches 87/100 · 7,699 m (High Camp).
6,283 mRating
4.05
★★★★★★★★★★
Ratings
19
all time
Last update
4 mo ago
v4.2.13
Category
Productivity
Free
Your route up
The 6 fixes worth the most altitude
Ordered by how many points each one adds to the score. Start at the top.
- 1+6
Ratings: rating of 4.5 or higher
Fix4.05 average.
Conversion drops sharply below 4.5. Ask for a rating with SKStoreReviewController right after a success moment, never on launch.
- 2+5
Ratings: enough ratings to be trusted
Fix19 ratings.
Rating volume feeds ranking and trust. Add an in-app prompt at a positive moment; most apps collect 1 to 3 percent of active users this way.
- 3+5
Reach: localised listing
Fix1 language.
Each localisation adds a new title, subtitle and 100-character keyword field. Even without translating the app, localise the listing for ES, DE, FR, PT-BR and JA.
Keyword map
What Apple indexes, and what it ignores
On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.
Indexedtitle + subtitle
3 unique words. Apple combines them, so “budget” and “planner” also rank for “budget planner”.
Invisibledescription only
com marchofdimes ×2fundraising ×3donations ×3marchforbabies ×2org ×2check ×2facebook ×2com ×2marchofdimes ×2
The description keeps coming back to these, but the title and subtitle skip them. Check each one in Keyword Scout and move the winners into the keyword field.
Storefront
8 of 10 screenshot slots used
The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.
1 · in search
2 · in search
3 · in search
4
5Review radar
Not enough written reviews yet
Apple returned fewer than five written reviews for this store. Try another country, or come back when more arrive.
On the same mountain
How the neighbours score
Apps Apple shows next to this one, run through the same audit.
Full checklist
All 20 checks
Title88⌄
- Uses the 30 characters27/30 characters used.Good
- Carries a keyword, not only a brandTitle is the name alone.Good
- No wasted wordsContains filler: “iphone”.Words like “iphone” are indexed for free or carry no intent. Swap them for a real keyword.Fix
Subtitle79⌄
- Has a subtitle“Productivity”Good
Ready to rewrite the listing?
Metadata Studio checks character limits, wasted words and keyword coverage as you type.
Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.
