Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Listing audit · 🇺🇸 United States
TOI Breaking News App & ePaper
TOI Daily ePaper & Live News · Times Internet Limited
Current altitude
0m
81/100High Campsummit 8,849 m
Well optimised. What's left is fine-tuning.
Land the top 3 fixes below and this listing reaches 95/100 · 8,407 m (Summit Ridge).
7,168 mRating
3.82
★★★★★★★★★★
Ratings
3.4K
all time
Last update
yesterday
v18.6.1
Category
News
Free · in-app purchases
Your route up
The 6 fixes worth the most altitude
Ordered by how many points each one adds to the score. Start at the top.
- 1+6
Ratings: rating of 4.5 or higher
Fix3.82 average.
Conversion drops sharply below 4.5. Ask for a rating with SKStoreReviewController right after a success moment, never on launch.
- 2+5
Reach: localised listing
Fix1 language.
Each localisation adds a new title, subtitle and 100-character keyword field. Even without translating the app, localise the listing for ES, DE, FR, PT-BR and JA.
- 3+4
Subtitle: adds new keywords
FixRepeats title words: “toi”, “epaper”, “news”.
Apple counts a word once across title, subtitle and keyword field. Replace “toi”, “epaper”, “news” with words you do not rank for yet.
Keyword map
What Apple indexes, and what it ignores
On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.
Indexedtitle + subtitle
6 unique words. Apple combines them, so “budget” and “planner” also rank for “budget planner”.
Invisibledescription only
Storefront
9 of 10 screenshot slots used
The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.
1 · in search
2 · in search
3 · in search
4
5Review radar
Not enough written reviews yet
Apple returned fewer than five written reviews for this store. Try another country, or come back when more arrive.
On the same mountain
How the neighbours score
Apps Apple shows next to this one, run through the same audit.
Full checklist
All 20 checks
Title88⌄
- Uses the 30 characters30/30 characters used.Good
- Carries a keyword, not only a brandTitle is the name alone.Good
- No wasted wordsContains filler: “app”.Words like “app” are indexed for free or carry no intent. Swap them for a real keyword.Fix
Subtitle76⌄
- Has a subtitle“TOI Daily ePaper & Live News”Good
Ready to rewrite the listing?
Metadata Studio checks character limits, wasted words and keyword coverage as you type.
Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.
