Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Control your Roku devices · ROKU INC
Top-tier listing. Defend it and keep shipping.
Land the top 3 fixes below and this listing reaches 96/100 · 8,495 m (Summit Ridge).
Ordered by how many points each one adds to the score. Start at the top.
Generic notes: “- Minor bug fixes.”
“Bug fixes and improvements” tells existing users nothing. Name what changed: it is free re-engagement copy shown in the Updates tab.
Repeats title words: “roku”.
Apple counts a word once across title, subtitle and keyword field. Replace “roku” with words you do not rank for yet.
5 languages.
Each localisation adds a new title, subtitle and 100-character keyword field. Even without translating the app, localise the listing for ES, DE, FR, PT-BR and JA.
On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.
5 unique words. Apple combines them, so “budget” and “planner” also rank for “budget planner”.
The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.
Grouped by theme from the most recent written reviews. Run this on a competitor and the complaints become your feature list.
Reads the recent reviews in any language and tells you what to fix, and what a competitor could exploit.
All-time: 86% five-star across 6.2M ratings.
Apps Apple shows next to this one, run through the same audit.
Metadata Studio checks character limits, wasted words and keyword coverage as you type.
Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.
No user counts, press or awards mentioned.
Add one line of proof near the top: user count, rating, a press quote or an Apple feature.
Last 40 written reviews average 3.7★.
Recent written reviews trend negative, and they are the first ones visitors read. Reply to them and fix the top complaint (see Review Radar below).
229 MB.
Large downloads lose installs on cellular and in low-storage markets. Use on-demand resources and trim bundled assets.
Three title and subtitle options plus a keyword field, each checked against Apple's character limits.
The description keeps coming back to these, but the title and subtitle skip them. Check each one in Keyword Scout and move the winners into the keyword field.
Live position in Apple's search results. Checks are saved in this browser, so the next visit shows what moved.
Positions come from Apple's public search API and can differ by a few places from what a phone shows.
“DONT GET THIS APP when im watching tv there is some kind of bug that puts my volume all the way to 50 RANDOMLY VERY ANNOYING”
“I’ve paid for several Roku devices and 2 Roku TCL tvs yet in this app they include apps? Working to move completely to Plex. Greedy.”
“App always lags and takes forever for the app to connect to TV this recently started happening”
“There is no way to cancel subscriptions!!”
“Been working great until this new update. It lacks and my tv’s seem off since this update. PLEASE FIX!!!”
“Roku is the best thing because it helped me find videos,that I want to watch and instead of Looking for my remote, I can just use Roku is the best.”
“This is a nice app because if you lose your remote no problem! Just pull up this app on your phone and turn your tv on and go to a channel simple like a real remote but i…”
“Love this App. Great movies and the remote is great. Wish the commercials/ ads weren’t there but you can’t fight it because it’s free and over all my favorite movie selec…”
“It’s so fast to load. It’s the best thing I’ve ever experienced.”
“Love this App. Great movies and the remote is great. Wish the commercials/ ads weren’t there but you can’t fight it because it’s free and over all my favorite movie selection”