Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Solid listing with a few clear gaps to close.
Land the top 3 fixes below and this listing reaches 89/100 · 7,876 m (Summit Ridge).
Ordered by how many points each one adds to the score. Start at the top.
6/30 characters used.
The title is the heaviest ranking field. You have 24 characters unused: add your strongest keyword after the name, e.g. “Vagaro: <main keyword>”.
Title is the name alone.
Nobody searches for a name they have never heard of. Append what the app does in the words people type (“Habit Tracker”, “Budget Planner”).
1 language.
Each localisation adds a new title, subtitle and 100-character keyword field. Even without translating the app, localise the listing for ES, DE, FR, PT-BR and JA.
On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.
1 unique word. Apple combines them, so “budget” and “planner” also rank for “budget planner”.
The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.
Grouped by theme from the most recent written reviews. Run this on a competitor and the complaints become your feature list.
Reads the recent reviews in any language and tells you what to fix, and what a competitor could exploit.
Apps Apple shows next to this one, run through the same audit.
Metadata Studio checks character limits, wasted words and keyword coverage as you type.
Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.
Last 40 written reviews average 1.8★.
Recent written reviews trend negative, and they are the first ones visitors read. Reply to them and fix the top complaint (see Review Radar below).
First paragraph is 401 characters.
Only about three lines show before “more”. Put the single strongest benefit in the first 170 characters.
No user counts, press or awards mentioned.
Add one line of proof near the top: user count, rating, a press quote or an Apple feature.
Three title and subtitle options plus a keyword field, each checked against Apple's character limits.
The description keeps coming back to these, but the title and subtitle skip them. Check each one in Keyword Scout and move the winners into the keyword field.
“App is very frustrating and doesn’t save any changes keeps giving me error messages that I don’t have an account but all my info has been saved with outdated info”
“I can’t get an email sent to me for a code or reset my password. I can tried using several emails to create new accounts because I can’t get into mine ever.”
“It is hard to navigate on the phone. I need to search my yoga class every time I need to purchase a package. Check out is hard to find as well if you logs out of it and w…”
“The business cancelled on me due to weather and Vagaro won’t let me reschedule my appointment. In addition, the app is slow and unresponsive even after I updated to the m…”
“Completely ridiculous that there are ads on an app like this. Especially since the ads aren’t for “local salon, spas & gyms”.”
“Vagaro is so easy to use and makes booking appointments simple. Thanks Vagaro!”
“Love the app features and very easy to schedule for lessons!”
“I wish all the salons I have to schedule appointments for used Vagaro, it’s so convenient!!!!”
Apple did not list any similar apps for this one.