Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Listing audit · 🇺🇸 United States
Lettre.app - PenPals for life
Digital handwritten letters · Chee Thee LLC
Current altitude
0m
85/100High Campsummit 8,849 m
Well optimised. What's left is fine-tuning.
Land the top 3 fixes below and this listing reaches 94/100 · 8,318 m (Summit Ridge).
7,522 mRating
4.79
★★★★★★★★★★
Ratings
1.5K
all time
Last update
24 days ago
v2.8.1
Category
Lifestyle
Free · in-app purchases
Your route up
The 6 fixes worth the most altitude
Ordered by how many points each one adds to the score. Start at the top.
- 1+5
Reach: localised listing
Fix1 language.
Each localisation adds a new title, subtitle and 100-character keyword field. Even without translating the app, localise the listing for ES, DE, FR, PT-BR and JA.
- 2+2
Title: no wasted words
FixContains filler: “app”.
Words like “app” are indexed for free or carry no intent. Swap them for a real keyword.
- 3+2
Ratings: enough ratings to be trusted
Improve1,544 ratings.
Rating volume feeds ranking and trust. Add an in-app prompt at a positive moment; most apps collect 1 to 3 percent of active users this way.
Keyword map
What Apple indexes, and what it ignores
On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.
Indexedtitle + subtitle
6 unique words. Apple combines them, so “budget” and “planner” also rank for “budget planner”.
Storefront
10 of 10 screenshot slots used
The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.
1 · in search
2 · in search
3 · in search
4
5Review radar
Not enough written reviews yet
Apple returned fewer than five written reviews for this store. Try another country, or come back when more arrive.
On the same mountain
How the neighbours score
Apps Apple shows next to this one, run through the same audit.
Full checklist
All 20 checks
Title88⌄
- Uses the 30 characters29/30 characters used.Good
- Carries a keyword, not only a brandKeyword part: “PenPals for life”.Good
- No wasted wordsContains filler: “app”.Words like “app” are indexed for free or carry no intent. Swap them for a real keyword.Fix
Subtitle100⌄
- Has a subtitle“Digital handwritten letters”Good
Ready to rewrite the listing?
Metadata Studio checks character limits, wasted words and keyword coverage as you type.
Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.
