Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Listing audit · 🇺🇸 United States
Thea - #1 Skincare App
Expert advice. Skin you love · Thea Technology Inc
Current altitude
0m
80/100High Campsummit 8,849 m
Well optimised. What's left is fine-tuning.
Land the top 3 fixes below and this listing reaches 91/100 · 8,053 m (Summit Ridge).
7,079 mRating
4.82
★★★★★★★★★★
Ratings
16K
all time
Last update
2 days ago
v3.21.0
Category
Health & Fitness
Free · in-app purchases
Your route up
The 6 fixes worth the most altitude
Ordered by how many points each one adds to the score. Start at the top.
- 1+5
Reach: localised listing
Fix1 language.
Each localisation adds a new title, subtitle and 100-character keyword field. Even without translating the app, localise the listing for ES, DE, FR, PT-BR and JA.
- 2+4
Screenshots: ipad screenshots
Fix0 iPad screenshots.
The app runs on iPad but shows few or no iPad screenshots. iPad visitors see a weaker listing.
- 3+3
Title: uses the 30 characters
Improve22/30 characters used.
The title is the heaviest ranking field. You have 8 characters unused: add your strongest keyword after the name, e.g. “Thea - #1 Skin: <main keyword>”.
Keyword map
What Apple indexes, and what it ignores
On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.
Indexedtitle + subtitle
6 unique words. Apple combines them, so “budget” and “planner” also rank for “budget planner”.
Invisibledescription only
Storefront
9 of 10 screenshot slots used
The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.
1 · in search
2 · in search
3 · in search
4
5Review radar
What the last 100 reviewers said
Grouped by theme from the most recent written reviews. Run this on a competitor and the complaints become your feature list.
AI read of the reviews
Reads the recent reviews in any language and tells you what to fix, and what a competitor could exploit.
4.3recent average
5★
78
4★
3
3★
6
2★
2
1★
11
All-time: 88% five-star across 16K ratings.
Phrases in 1–2★ reviews
face scanpromo code
What hurts
- Pricing & paywall38% of unhappy reviews
On the same mountain
How the neighbours score
Apps Apple shows next to this one, run through the same audit.
Full checklist
All 20 checks
Title71⌄
- Uses the 30 characters22/30 characters used.The title is the heaviest ranking field. You have 8 characters unused: add your strongest keyword after the name, e.g. “Thea - #1 Skin: <main keyword>”.Improve
- Carries a keyword, not only a brandKeyword part: “#1 Skincare App”.Good
- No wasted wordsContains filler: “app”.Words like “app” are indexed for free or carry no intent. Swap them for a real keyword.Fix
Subtitle100⌄
- Has a subtitle
Ready to rewrite the listing?
Metadata Studio checks character limits, wasted words and keyword coverage as you type.
Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.
