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Pulling metadata, screenshots and recent reviews from the App Store.
Listing audit · 🇺🇸 United States
Lulo: WIC Shopping
WIC benefits shopping support · Lulo Ventures, Inc.
Current altitude
0m
77/100High Campsummit 8,849 m
Well optimised. What's left is fine-tuning.
Land the top 3 fixes below and this listing reaches 91/100 · 8,053 m (Summit Ridge).
6,814 mRating
4.75
★★★★★★★★★★
Ratings
978
all time
Last update
2 days ago
v1.5.0
Category
Shopping
Free
Your route up
The 6 fixes worth the most altitude
Ordered by how many points each one adds to the score. Start at the top.
- 1+5
Screenshots: fills the 10 screenshot slots
Improve4/10 iPhone screenshots.
Add 4 more. Each screenshot is a free ad panel: one benefit per panel, caption in large type.
- 2+5
Reach: localised listing
Fix1 language.
Each localisation adds a new title, subtitle and 100-character keyword field. Even without translating the app, localise the listing for ES, DE, FR, PT-BR and JA.
- 3+4
Subtitle: adds new keywords
FixRepeats title words: “wic”, “shopping”.
Apple counts a word once across title, subtitle and keyword field. Replace “wic”, “shopping” with words you do not rank for yet.
Keyword map
What Apple indexes, and what it ignores
On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.
Indexedtitle + subtitle
5 unique words. Apple combines them, so “budget” and “planner” also rank for “budget planner”.
Storefront
4 of 10 screenshot slots used
The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.
1 · in search
2 · in search
3 · in search
4Empty slot
5
5
Empty slot6
Review radar
Not enough written reviews yet
Apple returned fewer than five written reviews for this store. Try another country, or come back when more arrive.
On the same mountain
How the neighbours score
Apps Apple shows next to this one, run through the same audit.
Full checklist
All 20 checks
Title82⌄
- Uses the 30 characters18/30 characters used.The title is the heaviest ranking field. You have 12 characters unused: add your strongest keyword after the name, e.g. “Lulo: WIC Shop: <main keyword>”.Improve
- Carries a keyword, not only a brandKeyword part: “WIC Shopping”.Good
- No wasted wordsNo filler words.Good
Subtitle76⌄
- Has a subtitle“WIC benefits shopping support”Good
Ready to rewrite the listing?
Metadata Studio checks character limits, wasted words and keyword coverage as you type.
Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.
