Localised listing
Each localisation adds a new title, subtitle and 100-character keyword field. Even without translating the app, localise the listing for ES, DE, FR, PT-BR and JA.
1 language.
Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Simulation · SOLTY GAMES LTDA
Well optimised. What's left is fine-tuning.
Land the top 3 fixes below and this listing reaches 85/100 · 7,522 m (High Camp).
Every failing check as a sticky, ordered by how many points it adds. Start top left.
Each localisation adds a new title, subtitle and 100-character keyword field. Even without translating the app, localise the listing for ES, DE, FR, PT-BR and JA.
1 language.
20 characters unused. Fit one more keyword phrase in.
10/30 characters used.
Aim for 900+ characters covering features, use cases and proof. It is not indexed on iOS, but it is indexed by Google and it closes undecided visitors.
254 characters.
On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.
6 unique words. Apple combines them, so “budget” and “planner” also rank for “budget planner”.
The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.
Apple returned fewer than five written reviews for this store. Try another country, or come back when more arrive.
Apps Apple shows next to this one, run through the same audit.
Metadata Studio checks character limits, wasted words and keyword coverage as you type.
Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.
Break the wall of text into short sections with bullets. People skim listings on a phone.
0 bullet lines, 0 paragraph breaks.
“Bug fixes and improvements” tells existing users nothing. Name what changed: it is free re-engagement copy shown in the Updates tab.
Generic notes: “• Ajustes gerais. • Modo garupa (mochilinha).”
Large downloads lose installs on cellular and in low-storage markets. Use on-demand resources and trim bundled assets.
808 MB.
Add one line of proof near the top: user count, rating, a press quote or an Apple feature.
No user counts, press or awards mentioned.
Conversion drops sharply below 4.5. Ask for a rating with SKStoreReviewController right after a success moment, never on launch.
4.50 average.
Rating volume feeds ranking and trust. Add an in-app prompt at a positive moment; most apps collect 1 to 3 percent of active users this way.
1,025 ratings.
Only about three lines show before “more”. Put the single strongest benefit in the first 170 characters.
First paragraph is 254 characters.
Title, subtitle and keyword field built from real App Store searches, sized to Apple's limits.