1
Freshness: release notes say something
Fix
Generic notes: “Fix bugs and improve performance”
“Bug fixes and improvements” tells existing users nothing. Name what changed: it is free re-engagement copy shown in the Updates tab.
+3
2
Subtitle: adds new keywords
Improve
Repeats title words: “edit”.
Apple counts a word once across title, subtitle and keyword field. Replace “edit” with words you do not rank for yet.
+2
3
Ratings: enough ratings to be trusted
Improve
1,339 ratings.
Rating volume feeds ranking and trust. Add an in-app prompt at a positive moment; most apps collect 1 to 3 percent of active users this way.
+2

Keyword map

What Apple indexes, and what it ignores

On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.

Indexedtitle + subtitle

office word edit document docs sheets slides

7 unique words. Apple combines them, so “budget” and “planner” also rank for “budget planner”.

Invisibledescription only

files ×8 manage ×7 docs ppt ×4 ppt ×5 review ×5 documents directly ×3 update ×4 pdf

Storefront

8 of 10 screenshot slots used

The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.

1 · in search

2 · in search

3 · in search

Review radar

Not enough written reviews yet

Apple returned fewer than five written reviews for this store. Try another country, or come back when more arrive.

On the same mountain

How the neighbours score

Apps Apple shows next to this one, run through the same audit.

Apple did not list any similar apps for this one.

Full checklist

All 20 checks

Title

100⌄

Uses the 30 characters26/30 characters used.Good
Carries a keyword, not only a brandKeyword part: “Edit Document”.Good
No wasted wordsNo filler words.Good

Subtitle

86⌄

Has a subtitle“Edit Docs, Sheets & Slides”Good

Ready to rewrite the listing?

Metadata Studio checks character limits, wasted words and keyword coverage as you type.

Open in Metadata Studio →

Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.

Office Word: Edit Document

The 4 fixes worth the most altitude

Freshness: release notes say something

Subtitle: adds new keywords

Ratings: enough ratings to be trusted