Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Current altitude
0m
83/100High Campsummit 8,849 m
Well optimised. What's left is fine-tuning.
Land the top 3 fixes below and this listing reaches 94/100 · 8,318 m (Summit Ridge).
7,345 mRating
4.76
★★★★★★★★★★
Ratings
825
all time
Last update
18 days ago
v1.5.20
Category
Utilities
Free
Your route up
The 6 fixes worth the most altitude
Ordered by how many points each one adds to the score. Start at the top.
- 1+6
Screenshots: fills the 10 screenshot slots
Improve5/10 iPhone screenshots.
Add 3 more. Each screenshot is a free ad panel: one benefit per panel, caption in large type.
- 2+3
Freshness: release notes say something
FixGeneric notes: “Minor bug fixes. If you like using Mutility, please consider reviewin…”
“Bug fixes and improvements” tells existing users nothing. Name what changed: it is free re-engagement copy shown in the Updates tab.
- 3+2
Ratings: enough ratings to be trusted
Improve825 ratings.
Rating volume feeds ranking and trust. Add an in-app prompt at a positive moment; most apps collect 1 to 3 percent of active users this way.
Keyword map
What Apple indexes, and what it ignores
On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.
Indexedtitle + subtitle
4 unique words. Apple combines them, so “budget” and “planner” also rank for “budget planner”.
Invisibledescription only
Storefront
5 of 10 screenshot slots used
The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.
1 · in search
2 · in search
3 · in search
4
Review radar
Not enough written reviews yet
Apple returned fewer than five written reviews for this store. Try another country, or come back when more arrive.
On the same mountain
How the neighbours score
Apps Apple shows next to this one, run through the same audit.
Full checklist
All 20 checks
Title100⌄
- Uses the 30 characters26/30 characters used.Good
- Carries a keyword, not only a brandKeyword part: “MTG Life Counter”.Good
- No wasted wordsNo filler words.Good
Description62⌄
- Opens with a tight hookFirst paragraph is 356 characters.Only about three lines show before “more”. Put the single strongest benefit in the first 170 characters.Improve
Ready to rewrite the listing?
Metadata Studio checks character limits, wasted words and keyword coverage as you type.
Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.