Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Listing audit · 🇺🇸 United States
Thorntons Refreshing Rewards
Thorntons Incorporated
Current altitude
0m
62/100Camp IIsummit 8,849 m
Solid listing with a few clear gaps to close.
Land the top 3 fixes below and this listing reaches 83/100 · 7,345 m (High Camp).
5,486 mRating
2.65
★★★★★★★★★★
Ratings
364
all time
Last update
6 mo ago
v3.23.5
Category
Shopping
Free
Your route up
The 6 fixes worth the most altitude
Ordered by how many points each one adds to the score. Start at the top.
- 1+10
Ratings: rating of 4.5 or higher
Fix2.65 average.
Conversion drops sharply below 4.5. Ask for a rating with SKStoreReviewController right after a success moment, never on launch.
- 2+5
Reach: localised listing
Fix1 language.
Each localisation adds a new title, subtitle and 100-character keyword field. Even without translating the app, localise the listing for ES, DE, FR, PT-BR and JA.
- 3+5
Freshness: updated recently
FixLast update 194 days ago.
Apps that ship regularly get re-crawled and keep their ranking. Aim for an update every 4 to 6 weeks, even a small one.
Keyword map
What Apple indexes, and what it ignores
On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.
Indexedtitle + subtitle
3 unique words. Apple combines them, so “budget” and “planner” also rank for “budget planner”.
Invisibledescription only
The description keeps coming back to these, but the title and subtitle skip them. Check each one in Keyword Scout and move the winners into the keyword field.
Storefront
8 of 10 screenshot slots used
The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.
1 · in search
2 · in search
3 · in search
4
5Review radar
What the last 100 reviewers said
Grouped by theme from the most recent written reviews. Run this on a competitor and the complaints become your feature list.
AI read of the reviews
Reads the recent reviews in any language and tells you what to fix, and what a competitor could exploit.
1.4recent average
5★
2
4★
2
3★
8
2★
12
1★
76
Phrases in 1–2★ reviews
unexpected errordoesnt workerror occurredphone numbercalled earnifygas stationlatest update
What hurts
On the same mountain
How the neighbours score
Apps Apple shows next to this one, run through the same audit.
Full checklist
All 20 checks
Title100⌄
- Uses the 30 characters28/30 characters used.Good
- Carries a keyword, not only a brandTitle is the name alone.Good
- No wasted wordsNo filler words.Good
Description77⌄
- Opens with a tight hookFirst paragraph is 166 characters.Good
Ready to rewrite the listing?
Metadata Studio checks character limits, wasted words and keyword coverage as you type.
Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.
