Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Solid listing with a few clear gaps to close.
Land the top 3 fixes below and this listing reaches 80/100 · 7,079 m (High Camp).
Ordered by how many points each one adds to the score. Start at the top.
3.40 average.
Conversion drops sharply below 4.5. Ask for a rating with SKStoreReviewController right after a success moment, never on launch.
12/30 characters used.
The title is the heaviest ranking field. You have 18 characters unused: add your strongest keyword after the name, e.g. “Chief Mobile: <main keyword>”.
43 ratings.
Rating volume feeds ranking and trust. Add an in-app prompt at a positive moment; most apps collect 1 to 3 percent of active users this way.
On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.
2 unique words. Apple combines them, so “budget” and “planner” also rank for “budget planner”.
The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.
Grouped by theme from the most recent written reviews. Run this on a competitor and the complaints become your feature list.
Reads the recent reviews in any language and tells you what to fix, and what a competitor could exploit.
All-time: 44% five-star across 43 ratings.
Apps Apple shows next to this one, run through the same audit.
Metadata Studio checks character limits, wasted words and keyword coverage as you type.
Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.
1 language.
Each localisation adds a new title, subtitle and 100-character keyword field. Even without translating the app, localise the listing for ES, DE, FR, PT-BR and JA.
Title is the name alone.
Nobody searches for a name they have never heard of. Append what the app does in the words people type (“Habit Tracker”, “Budget Planner”).
12/30 characters used.
18 characters unused. Fit one more keyword phrase in.
Three title and subtitle options plus a keyword field, each checked against Apple's character limits.
The description keeps coming back to these, but the title and subtitle skip them. Check each one in Keyword Scout and move the winners into the keyword field.
Live position in Apple's search results. Checks are saved in this browser, so the next visit shows what moved.
Positions come from Apple's public search API and can differ by a few places from what a phone shows.
“Our entire county is constantly ignored by their customer service. Their app constantly crashes and there are delays daily in notifications”
“Icons on map, especially hydrants don’t stand out enough on hybrid map style. Even setting them to the largest size doesn’t help that much. Also notifications volume is l…”
“WHEN WILL YOU FIX NOTES TO NOT HAVE VARYING TEXT SPACING AND WEIRD SWIPE OUT TIMES. EMBED THE TIMES SO WE DO NOT NEED TO SWIPE ONE BY ONE * edit * You guys literally b…”
“The app is great and the new update streamlines a lot of features. But a dark mode is still very much needed.”
“In general, this is a great app and fairly easy to use. I do wish they would make it CarPlay compatible though.”
“After updating it, it had some issues with notification. Uninstalled and then reinstalled and, it works just fine now. Just one suggestion: It would be a lot easier for…”
“Dark mode could be useful, or different color themes”
“It would be nice to have CarPlay capability and also android capability so you don’t have to look at your phone when there’s a call coming in”
“In general, this is a great app and fairly easy to use. I do wish they would make it CarPlay compatible though.”
“Love using the Chief App. This allows me to quick view the call, address, and even locate hydrants. This app has allowed our department to function smoothly with Chief Scheduling. Everyone Fire Department should have …”