Reading the listing…
Pulling metadata, screenshots and recent reviews from the App Store.
Listing audit · 🇺🇸 United States
MyUnum for Members
Claim and leave management · Unum Group
Current altitude
0m
77/100High Campsummit 8,849 m
Well optimised. What's left is fine-tuning.
Land the top 3 fixes below and this listing reaches 87/100 · 7,699 m (High Camp).
6,814 mRating
4.81
★★★★★★★★★★
Ratings
15K
all time
Last update
19 days ago
v5.4.0
Category
Business
Free
Your route up
The 6 fixes worth the most altitude
Ordered by how many points each one adds to the score. Start at the top.
- 1+5
Reach: localised listing
Fix1 language.
Each localisation adds a new title, subtitle and 100-character keyword field. Even without translating the app, localise the listing for ES, DE, FR, PT-BR and JA.
- 2+3
Title: uses the 30 characters
Improve18/30 characters used.
The title is the heaviest ranking field. You have 12 characters unused: add your strongest keyword after the name, e.g. “MyUnum for Mem: <main keyword>”.
- 3+3
Title: carries a keyword, not only a brand
ImproveTitle is the name alone.
Nobody searches for a name they have never heard of. Append what the app does in the words people type (“Habit Tracker”, “Budget Planner”).
Keyword map
What Apple indexes, and what it ignores
On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.
Indexedtitle + subtitle
5 unique words. Apple combines them, so “budget” and “planner” also rank for “budget planner”.
Invisibledescription only
Storefront
9 of 10 screenshot slots used
The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.
1 · in search
2 · in search
3 · in search
4Review radar
What the last 100 reviewers said
Grouped by theme from the most recent written reviews. Run this on a competitor and the complaints become your feature list.
AI read of the reviews
Reads the recent reviews in any language and tells you what to fix, and what a competitor could exploit.
2.3recent average
5★
28
4★
3
3★
2
2★
8
1★
59
All-time: 88% five-star across 15K ratings.
Phrases in 1–2★ reviews
technical difficultiesdoesnt workupload documentsapp doesntworst appterrible app
What hurts
On the same mountain
How the neighbours score
Apps Apple shows next to this one, run through the same audit.
Full checklist
All 20 checks
Title65⌄
- Uses the 30 characters18/30 characters used.The title is the heaviest ranking field. You have 12 characters unused: add your strongest keyword after the name, e.g. “MyUnum for Mem: <main keyword>”.Improve
- Carries a keyword, not only a brandTitle is the name alone.Nobody searches for a name they have never heard of. Append what the app does in the words people type (“Habit Tracker”, “Budget Planner”).Improve
- No wasted wordsNo filler words.Good
Subtitle100⌄
Ready to rewrite the listing?
Metadata Studio checks character limits, wasted words and keyword coverage as you type.
Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.
