Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Empower ®
Optum Bank9/30 characters used.
Uses the 30 characters
10/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
Could not read the store page.
Could not read the store page.
Uses the 30 characters
Could not read the store page.
Could not read the store page.
Adds new keywords
Could not read the store page.
First paragraph is 193 characters.
Opens with a tight hook
First paragraph is 272 characters.
2,583 characters.
Enough substance
1,942 characters.
14 bullet lines, 14 paragraph breaks.
Easy to scan
0 bullet lines, 14 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.78 average.
Rating of 4.5 or higher
4.75 average.
415,740 ratings.
Enough ratings to be trusted
54,610 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 15 days ago.
Updated recently
Last update 9 days ago.
206 characters of release notes.
Release notes say something
161 characters of release notes.
2 languages.
Localised listing
1 language.
474 MB.
Reasonable download size
65 MB.