Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Deliveroo: Food & Shopping
Wetherspoon26/30 characters used.
Uses the 30 characters
11/30 characters used.
Keyword part: “Food & Shopping”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Food & Drink”
Could not read the store page.
Uses the 30 characters
12/30 characters used.
Could not read the store page.
Adds new keywords
No words repeated from the title.
First paragraph is 201 characters.
Opens with a tight hook
First paragraph is 104 characters.
2,026 characters.
Enough substance
369 characters.
15 bullet lines, 19 paragraph breaks.
Easy to scan
4 bullet lines, 1 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.63 average.
Rating of 4.5 or higher
4.71 average.
206,415 ratings.
Enough ratings to be trusted
11,335 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 3 days ago.
Updated recently
Last update 42 days ago.
642 characters of release notes.
Release notes say something
Generic notes: “Technical upgrades Bug fixes”
7 languages.
Localised listing
1 language.
376 MB.
Reasonable download size
48 MB.