Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Deliveroo: Food & Shopping
Just Eat: Food and Shops26/30 characters used.
Uses the 30 characters
24/30 characters used.
Keyword part: “Food & Shopping”.
Carries a keyword, not only a brand
Keyword part: “Food and Shops”.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Order food & groceries online”
Could not read the store page.
Uses the 30 characters
29/30 characters used.
Could not read the store page.
Adds new keywords
Repeats title words: “food”.
First paragraph is 201 characters.
Opens with a tight hook
First paragraph is 262 characters.
2,026 characters.
Enough substance
3,225 characters.
15 bullet lines, 19 paragraph breaks.
Easy to scan
20 bullet lines, 7 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.63 average.
Rating of 4.5 or higher
4.74 average.
206,415 ratings.
Enough ratings to be trusted
9,830 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 3 days ago.
Updated recently
Last update 4 days ago.
642 characters of release notes.
Release notes say something
Generic notes: “We've done some tasty bug fixes and improvements to the app to make yo…”
7 languages.
Localised listing
11 languages.
376 MB.
Reasonable download size
311 MB.