Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Wetherspoon
Deliveroo: Food & Shopping11/30 characters used.
Uses the 30 characters
26/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Food & Shopping”.
No filler words.
No wasted words
No filler words.
“Food & Drink”
Has a subtitle
Could not read the store page.
12/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 104 characters.
Opens with a tight hook
First paragraph is 201 characters.
369 characters.
Enough substance
2,026 characters.
4 bullet lines, 1 paragraph breaks.
Easy to scan
15 bullet lines, 19 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.71 average.
Rating of 4.5 or higher
4.63 average.
11,335 ratings.
Enough ratings to be trusted
206,415 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 42 days ago.
Updated recently
Last update 3 days ago.
Generic notes: “Technical upgrades Bug fixes”
Release notes say something
642 characters of release notes.
1 language.
Localised listing
7 languages.
48 MB.
Reasonable download size
376 MB.