Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Pret A Manger: Coffee & Food
Order Ahead & Earn Rewards
11/30 characters used.
Uses the 30 characters
28/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Coffee & Food”.
No filler words.
No wasted words
No filler words.
“Food & Drink”
Has a subtitle
“Order Ahead & Earn Rewards”
12/30 characters used.
Uses the 30 characters
26/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 104 characters.
Opens with a tight hook
First paragraph is 282 characters.
369 characters.
Enough substance
1,663 characters.
4 bullet lines, 1 paragraph breaks.
Easy to scan
4 bullet lines, 9 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshot is landscape.
0 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.71 average.
Rating of 4.5 or higher
4.83 average.
11,335 ratings.
Enough ratings to be trusted
6,214 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 42 days ago.
Updated recently
Last update 21 days ago.
Generic notes: “Technical upgrades Bug fixes”
Release notes say something
268 characters of release notes.
1 language.
Localised listing
2 languages.
48 MB.
Reasonable download size
57 MB.