Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Spellbinders
Spooky Wars - Castle DefenseSpooky Wars - Castle Defense
Tower Battle Defense Strategy
12/30 characters used.
Uses the 30 characters
28/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Castle Defense”.
No filler words.
No wasted words
No filler words.
“Epic Real-Time Strategy!”
Has a subtitle
“Tower Battle Defense Strategy”
24/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “defense”.
First paragraph is 498 characters.
Opens with a tight hook
First paragraph is 98 characters.
916 characters.
Enough substance
1,749 characters.
5 bullet lines, 3 paragraph breaks.
Easy to scan
11 bullet lines, 7 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshot is landscape.
5 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.18 average.
Rating of 4.5 or higher
4.68 average.
756 ratings.
Enough ratings to be trusted
73 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 620 days ago.
Updated recently
Last update 42 days ago.
Generic notes: “- Third-party login removed - Bug fixes and optimizations”
Release notes say something
Generic notes: “Improvements in the Shop section”
1 language.
Localised listing
9 languages.
180 MB.
Reasonable download size
238 MB.