Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
OLIO
FoodHero – Save on Groceries4/30 characters used.
Uses the 30 characters
28/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Save on Groceries”.
No filler words.
No wasted words
No filler words.
“Share more. Waste less.”
Has a subtitle
“Save money, waste less food.”
23/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “save”.
First paragraph is 91 characters.
Opens with a tight hook
First paragraph is 251 characters.
1,359 characters.
Enough substance
1,109 characters.
0 bullet lines, 15 paragraph breaks.
Easy to scan
10 bullet lines, 6 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.55 average.
Rating of 4.5 or higher
3.50 average.
785 ratings.
Enough ratings to be trusted
22 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 46 days ago.
151 characters of release notes.
Release notes say something
Generic notes: “Text change and bug fixes”
2 languages.
Localised listing
2 languages.
169 MB.
Reasonable download size
83 MB.