Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
FedEx Mobile
Realtime Link for Students12/30 characters used.
Uses the 30 characters
26/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Track, Ship & Notifications”
Has a subtitle
“Education”
27/30 characters used.
Uses the 30 characters
9/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 42 characters.
Opens with a tight hook
First paragraph is 212 characters.
1,252 characters.
Enough substance
726 characters.
2 bullet lines, 9 paragraph breaks.
Easy to scan
7 bullet lines, 2 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
9 iPad screenshots.
4.60 average.
Rating of 4.5 or higher
1.61 average.
398,335 ratings.
Enough ratings to be trusted
133 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 22 days ago.
Updated recently
Last update 634 days ago.
Generic notes: “Thank you for choosing the FedEx Mobile App! Here are the latest updat…”
Release notes say something
148 characters of release notes.
34 languages.
Localised listing
1 language.
324 MB.
Reasonable download size
14 MB.