Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
FedEx Mobile
Real - Sports12/30 characters used.
Uses the 30 characters
13/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Sports”.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Social sports data”
Could not read the store page.
Uses the 30 characters
18/30 characters used.
Could not read the store page.
Adds new keywords
Repeats title words: “sports”.
First paragraph is 42 characters.
Opens with a tight hook
First paragraph is 110 characters.
1,252 characters.
Enough substance
221 characters.
2 bullet lines, 9 paragraph breaks.
Easy to scan
0 bullet lines, 2 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.60 average.
Rating of 4.5 or higher
4.81 average.
398,335 ratings.
Enough ratings to be trusted
25,777 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 22 days ago.
Updated recently
Last update 23 days ago.
Generic notes: “Thank you for choosing the FedEx Mobile App! Here are the latest updat…”
Release notes say something
Generic notes: “* Venue passport map * Referral feature unlocks”
34 languages.
Localised listing
1 language.
324 MB.
Reasonable download size
30 MB.