Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
FedEx Mobile
Stocks Tracker:Real-time stock12/30 characters used.
Uses the 30 characters
30/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Real-time stock”.
No filler words.
No wasted words
No filler words.
“Track, Ship & Notifications”
Has a subtitle
Could not read the store page.
27/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 42 characters.
Opens with a tight hook
First paragraph is 300 characters.
1,252 characters.
Enough substance
3,940 characters.
2 bullet lines, 9 paragraph breaks.
Easy to scan
50 bullet lines, 19 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.60 average.
Rating of 4.5 or higher
4.54 average.
398,335 ratings.
Enough ratings to be trusted
54,972 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 22 days ago.
Updated recently
Last update 7 days ago.
Generic notes: “Thank you for choosing the FedEx Mobile App! Here are the latest updat…”
Release notes say something
Generic notes: “Bug fixes”
34 languages.
Localised listing
1 language.
324 MB.
Reasonable download size
20 MB.