Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Blink Home Monitor
Plume Home18/30 characters used.
Uses the 30 characters
10/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
Could not read the store page.
Could not read the store page.
Uses the 30 characters
Could not read the store page.
Could not read the store page.
Adds new keywords
Could not read the store page.
First paragraph is 726 characters.
Opens with a tight hook
First paragraph is 456 characters.
3,263 characters.
Enough substance
2,170 characters.
0 bullet lines, 8 paragraph breaks.
Easy to scan
5 bullet lines, 5 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.74 average.
Rating of 4.5 or higher
4.57 average.
498,509 ratings.
Enough ratings to be trusted
14,666 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 11 days ago.
Generic notes: “We update our app every few weeks to provide new features, bug fixes a…”
Release notes say something
291 characters of release notes.
5 languages.
Localised listing
14 languages.
542 MB.
Reasonable download size
191 MB.