Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Planoly: Social Media Planner
Feed Preview: Planner for IG29/30 characters used.
Uses the 30 characters
28/30 characters used.
Keyword part: “Social Media Planner”.
Carries a keyword, not only a brand
Keyword part: “Planner for IG”.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
Could not read the store page.
Could not read the store page.
Uses the 30 characters
Could not read the store page.
Could not read the store page.
Adds new keywords
Could not read the store page.
First paragraph is 176 characters.
Opens with a tight hook
First paragraph is 134 characters.
2,824 characters.
Enough substance
1,562 characters.
24 bullet lines, 13 paragraph breaks.
Easy to scan
7 bullet lines, 5 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
9 iPad screenshots.
iPad screenshots
9 iPad screenshots.
4.71 average.
Rating of 4.5 or higher
4.70 average.
26,969 ratings.
Enough ratings to be trusted
8,671 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 5 days ago.
Updated recently
Last update 10 days ago.
191 characters of release notes.
Release notes say something
Generic notes: “App optimisation and bug fixes Enjoy!”
1 language.
Localised listing
20 languages.
137 MB.
Reasonable download size
206 MB.