Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Ripl: Social Media Marketing
Planoly: Social Media Planner28/30 characters used.
Uses the 30 characters
29/30 characters used.
Keyword part: “Social Media Marketing”.
Carries a keyword, not only a brand
Keyword part: “Social Media Planner”.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
Could not read the store page.
Could not read the store page.
Uses the 30 characters
Could not read the store page.
Could not read the store page.
Adds new keywords
Could not read the store page.
First paragraph is 108 characters.
Opens with a tight hook
First paragraph is 176 characters.
3,820 characters.
Enough substance
2,824 characters.
0 bullet lines, 23 paragraph breaks.
Easy to scan
24 bullet lines, 13 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
10 iPad screenshots.
iPad screenshots
9 iPad screenshots.
4.84 average.
Rating of 4.5 or higher
4.71 average.
49,904 ratings.
Enough ratings to be trusted
26,969 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 164 days ago.
Updated recently
Last update 6 days ago.
215 characters of release notes.
Release notes say something
191 characters of release notes.
1 language.
Localised listing
1 language.
194 MB.
Reasonable download size
137 MB.