Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Buffalo Wild Wings
Cold Stone18/30 characters used.
Uses the 30 characters
10/30 characters used.
Title is the name alone, which is fine at this brand size.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Wings for takeout & delivery”
Has a subtitle
“Food & Drink”
28/30 characters used.
Uses the 30 characters
12/30 characters used.
Repeats title words: “wings”.
Adds new keywords
No words repeated from the title.
First paragraph is 63 characters.
Opens with a tight hook
First paragraph is 296 characters.
871 characters.
Enough substance
682 characters.
8 bullet lines, 4 paragraph breaks.
Easy to scan
0 bullet lines, 2 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.87 average.
Rating of 4.5 or higher
4.69 average.
649,189 ratings.
Enough ratings to be trusted
23,295 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 18 days ago.
Generic notes: “This release include minor bug fixes and improvements to make your app…”
Release notes say something
Generic notes: “• Bug fixes & other improvements”
1 language.
Localised listing
1 language.
124 MB.
Reasonable download size
72 MB.