Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Wallet - Daily Budget & Profit
Money manager, expense trackerWallet - Daily Budget & Profit
Personal Expense Tracker
30/30 characters used.
Uses the 30 characters
30/30 characters used.
Keyword part: “Daily Budget & Profit”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Personal Expense Tracker”
Has a subtitle
“Money manager, expense tracker”
24/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “money”, “manager”, “expense”, “tracker”.
First paragraph is 430 characters.
Opens with a tight hook
First paragraph is 418 characters.
3,113 characters.
Enough substance
2,131 characters.
12 bullet lines, 8 paragraph breaks.
Easy to scan
7 bullet lines, 10 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
9 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.56 average.
Rating of 4.5 or higher
4.91 average.
5,907 ratings.
Enough ratings to be trusted
7,768 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 9 days ago.
Updated recently
Last update 28 days ago.
Generic notes: “- Bug fixes and UI improvements”
Release notes say something
238 characters of release notes.
47 languages.
Localised listing
37 languages.
131 MB.
Reasonable download size
93 MB.