Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
ASUS Router
UniFiBoth fight for
No overlap. These two are not chasing the same searches.
Only UniFi
11/30 characters used.
Uses the 30 characters
5/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Enterprise Network Management”
Could not read the store page.
Uses the 30 characters
29/30 characters used.
Could not read the store page.
Adds new keywords
No words repeated from the title.
First paragraph is 242 characters.
Opens with a tight hook
First paragraph is 183 characters.
2,799 characters.
Enough substance
321 characters.
88 bullet lines, 20 paragraph breaks.
Easy to scan
4 bullet lines, 0 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
10 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.55 average.
Rating of 4.5 or higher
4.68 average.
63,403 ratings.
Enough ratings to be trusted
23,770 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 19 days ago.
Updated recently
Last update 21 days ago.
403 characters of release notes.
Release notes say something
Generic notes: “Improvements - Improved UniFi OS update experience.”
25 languages.
Localised listing
21 languages.
261 MB.
Reasonable download size
475 MB.