Two listings, one rope
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Section by section
The numbers
Keywords in title + subtitle
Check by check
15/30 characters used.
Uses the 30 characters
27/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Custom Frames”.
No filler words.
No wasted words
No filler words.
“Picture Framing Made Easy”
Has a subtitle
“Custom frames for photos & art”
25/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “custom”, “frames”.
First paragraph is 117 characters.
Opens with a tight hook
First paragraph is 303 characters.
3,977 characters.
Enough substance
1,290 characters.
3 bullet lines, 31 paragraph breaks.
Easy to scan
4 bullet lines, 5 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
3/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.93 average.
Rating of 4.5 or higher
4.84 average.
74,682 ratings.
Enough ratings to be trusted
4,502 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 43 days ago.
Updated recently
Last update 122 days ago.
66 characters of release notes.
Release notes say something
Generic notes: “- New product cards view added - Bug fixes and improvements”
1 language.
Localised listing
1 language.
87 MB.
Reasonable download size
72 MB.