Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
MN Urolith
IDEXX VetConnect® PLUSOnly MN Urolith
Both fight for
No overlap. These two are not chasing the same searches.
Only IDEXX VetConnect®
10/30 characters used.
Uses the 30 characters
22/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
Could not read the store page.
Could not read the store page.
Uses the 30 characters
Could not read the store page.
Could not read the store page.
Adds new keywords
Could not read the store page.
First paragraph is 188 characters.
Opens with a tight hook
First paragraph is 45 characters.
1,744 characters.
Enough substance
1,168 characters.
6 bullet lines, 9 paragraph breaks.
Easy to scan
5 bullet lines, 2 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
2/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
2 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.86 average.
Rating of 4.5 or higher
4.79 average.
7 ratings.
Enough ratings to be trusted
535 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 380 days ago.
Updated recently
Last update 24 days ago.
Generic notes: “Updated list of breeds”
Release notes say something
137 characters of release notes.
1 language.
Localised listing
7 languages.
30 MB.
Reasonable download size
77 MB.